Why should I do Startup Onramp?

By investing a small amount of time and money at the beginning of your startup journey we believe you can greatly increase your chances of success.

More than 90% of all startups fail, many of them by making predictable mistakes. By showing you what actions have consistently led to success in other startups, and what have led to failure, we aim to equip you with the skills and knowledge to “un-fail” your startup by avoiding costly mistakes and successfully navigating the first year.

Who is it for?

Startup Onramp is for new and first-time startup founders and anyone who has an idea for a startup but is struggling to know what to do next.

If you’re stuck in a corporate job, or just fed up selling time to make a living, and have an idea for a startup, the Startup Onramp program could be just what you need to get from idea to execution.

If you've been working on a startup idea for a while but are pre-revenue, the program can help you to ensure you follow best practice and avoid failing due to rookie mistakes.

What do you mean by “startup”?

By "startup" we mean a high-growth, scalable company that is addressing a large, global market using the internet. These businesses are commonly referred to as “tech startups” or “software startups”.

The program content focuses specifically on tech startups. If you have an idea for a tech startup, we’d like to hear from you.

If you’re interested in starting some other kind of business, this isn’t the course for you.

Do I need to have a startup idea?

Yes, we want you to have an idea to work on. However, we recognise that most startup ideas change over time, so don’t be too stressed if your idea is still embryonic, you have doubts about its potential, or you have more than one idea.

Did you know that YouTube started out as a video dating site, and Flickr started out as an online role-playing game?

Do I need to be a programmer?

The program is open to anyone regardless of their technical skills, although if you're building a tech company you will need to bring tech skills into the business at some point.

If a lack of technical expertise is holding you back from pursuing your startup we can help you with strategies to identify reputable developers and potential technical co-founders.

Do I need a team?

The program is open to individuals or teams of up to three. If you are a sole founder we will encourage you to find suitable co-founders, as being a sole founder of a startup is one of the strongest predictors of failure.

What does it cost?

The program fee is $4,000 per place for sole founders, or $3,000 per place for teams of up to three.

We've set the pricing for Startup Onramp to be comparable to the cost of doing a single MBA subject. We're confident that the value you'll receive from doing the Startup Onramp program is a lot higher than from doing just about any MBA subject!

How do I apply to take part?

Registrations for the next Brisbane program are open now.

Do I have to give up equity in my business?

Absolutely not. We want you to be successful but we don't believe you should have to give up equity in return for knowledge. We don't charge success fees or commissions either - we just want you to go and build an amazing company.

What do I get?

Participants in the Startup Onramp program receive:

  • 12 face-to-face 2-hour group workshops, one evening a week over 12 consecutive weeks
  • Weekly one-on-one mentoring sessions with Startup Onramp founder Colin Kinner
  • Access to a global network of startup founders, mentors and investors
  • A comprehensive pack of course materials and readings
  • US$3,000 worth of AWS Credits
  • The official Startup Onramp T-shirt
  • Participation in the Startup Onramp Pitch Night

How will it help me launch my startup?

By the end of the program we expect all participants will have:

  • Validated their idea with customers
  • Improved their understanding of startup best practice
  • Identified (and avoided) the most likely causes of failure for their startup
  • Expanded their network to include successful founders and investors
  • Built (at least) a web site and a professional brand
  • Identified a viable business model and revenue streams
  • Become proficient at pitching their startup to investors, potential co-founders, accelerators and customers
  • Mapped out a plan for the next 12 months of growth of their startup

What is the format?

Each two-hour workshop comprises a mix of facilitator-led discussion and group work. The workshops are structured to follow a logical progression from idea validation to product development, customer acquisition, capital raising and growth. Many of the workshops include a guest presenter who leads a deep-dive discussion on a specific topic.

Weekly one-on-one mentoring sessions ensure you keep making progress between the weekly workshops.

Where and when are workshops held?

Workshop sessions take place at WeWork on Edward Street, Brisbane, on Tuesday evenings from 5:30pm to 7:30pm.

Getting to WeWork:

  • Directly across the road from Central Train Station
  • Two blocks from King George Square Car Park
  • A short Uber (or Lime) from just about anywhere in the city or city fringe

What if I can't make it to all of the workshop sessions?

We're OK with participants missing a small number of workshop sessions if this is unavoidable due to travel or other immovable commitments.

However, you will definitely get more value from the program by being there in person every week.

Will I have to pitch my startup idea?

Yes! We believe great startup founders should always be pitching. The program includes multiple pitch coaching sessions to ensure you are adept at selling your vision to co-founders, employees, investors and customers.

What happens at the end?

By week 12 we expect every participant to have built and launched a startup.

The program culminates in Pitch Night – an opportunity for everyone to pitch their startup and lessons learned to a gathering of the local startup community. Pitch Night is an important milestone and an opportunity to gain valuable media attention for your startup. It is not an investor pitching event, although if you’re ready to pitch to investors we can offer plenty of guidance on how and where to find the right investor.

After completing Startup Onramp we expect you to be ready to commit to working on your startup either part-time or preferably full-time.